In my first startup, I didn’t get the basics. On top of that we didn’t have the right ingredients in the founding team. Good people. Good intentions. B…
Adam Schoenfeld
On Tuesday, I left my job at Drift. The backstory: In 2016, I joined Siftrock as co-founder & CEO. With $0 in funding, we build a nice cash positive bu…
Adam Schoenfeld
Drift has this principle: “Innovate, don't invent.” Convoy has a similar value. Grant Goodale (co-founder) explained how they “innovate deliberately.” …
Adam Schoenfeld
I have two kids. 7 and 5. They start conversations like this… Kid: Why is there traffic? Me: Because it’s 4:47pm in a highly populated area. Kid: Why d…
Adam Schoenfeld
I often think back to the moment I left my nice management consulting job to do a startup in 2008 (the one that painfully shutdown ~2 years later). I d…
Adam Schoenfeld
This week I started a fun new project called Peer Signal. It won’t take up space here, but I’d appreciate your help sharing if you think it’s interesti…
Adam Schoenfeld
A story about my long-time barber: He was working at a high-end salon for 13 years. He had many loyal customers and was always booked. I was very happy…
Adam Schoenfeld
Before I talk about gators… I’m giving away some books. Go here if interested. You’ve heard of a big fish in a small pond, but this is better. “you wan…
Adam Schoenfeld
These are your choices in aisle 8. Where do you even start? Every consumer category has looked like this for a few decades. And B2B markets have quickl…
Adam Schoenfeld
Wow Q1 flew by. Between Gamestop, NFTs, vaccines, and all the $20M seed rounds, it’s hard to keep track of time! Everything in tech is super hot and ki…
Adam Schoenfeld
Yesterday was the last day of International Women’s Month. With that, I wanted to use this week’s email to highlight the 5 most popular Built in Seattl…
Adam Schoenfeld
I’ve been obsessed Mad Libs at work recently. It’s a great trick to clarify and simplify business writing. Whenever I can’t quite make my bullets read …
Adam Schoenfeld