#45 — Innovate, don't invent

Drift has this principle: “Innovate, don't invent.” Convoy has a similar value. Grant Goodale (co-founder) explained how they “innovate deliberately.” At first I didn’t get it. I thought the whole point of working in a high-growth tech company is to invent a bunch of cool new stuff. I kinda glamorized the mad scientist scribbling on a whiteboard.

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